YOSHIDA HONTEN INC.

Manufacturing / Okayama-shi

MESSAGE

Providing goods that satisfy our customers and thus satisfy us. Unlike our competitors we take great care in our miso production and ingredients selection.
Our Company aims towards the manufacture of 'valuable produce'. We believe that there is value in making our customers happy by providing them with goods that that they are completely satisfied with. 'Valuable miso' is miso that is of a quality that balances flavour, color and fragrance, that is available at a reasonable price and uses healthy ingredients. (Miso is fermented soy-bean paste.)
Miso has been a traditional food product for many generations and is integral to the Japanese diet even today. Rice has also been grown here in Okayama for many years, making sweet tasting miso filled with rice-husk powder-also a product that has long been made and eaten.
We put particuar strength into the production of White Miso with a low salt content (Ama-miso, or Sweet miso). Our white miso contains 20% less salt than average and is most popular as an ingredient for Japanese confectionery. We have also long been serious makers of Amazake ( a sweet alcoholic drink made from fermented rice ) t

PROFILE

Company Name YOSHIDA HONTEN INC.
Address 〒700-0932
5-12 Honmachi Okuda, Kitaku, Okayama-shi, Okayama 700-0932

TEL 81-86-222-6469
FAX 81-86-222-6447
General Representative
Established 1889
Capital $100,000/$1=100 yen
Employees 12
Annual Sales $3.3 million (May 1998)/$1=100 yen

OUTLINE

We have been making and marketing miso since 1889 as well as running a nationwide wholesale pickles business. We are also developing and experimenting with special varieties of miso and healthy miso. We do direct sales as well as mail orders and can also cater for small orders.


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